Ok, you just signed the lease to your new office and was handed the keys. Time to call the movers. You move all your furniture in, you decorate the space, you post up all your licenses, phone lines are up, computers are up. Now, you need the customers. You start thinking how can I get the word out that I just opened a business. You call a few friends to let them know you've started a business, print out fliers and stuff them in neighborhood mailboxes, run an ad in the local newspaper, and sit back and wait for customers to come. When the leads and sales don’t happen, guilt, frustration and stress set in.
Marketing isn't a one-time activity. To find customers and keep them coming in, you need to actively promote your business in as many ways as you can on an ongoing basis. However, without solid advertising and marketing, you won't get customers. Even worse, you can spend a fortune on advertising in the wrong places and you STILL won't get customers.
In these tough economic times, it can be difficult to increase customers and improve business. When finances are tight, potential customers are less likely to spend their money with an unfamiliar business. Develop an effective marketing strategy for your new business. You can promote your business in various ways, including advertising on radio, television or print media, signage, business cards, direct mail and even SOCIAL MEDIA NETWORKING.
Sales often happen because prospective customers hear about your products and services in several different ways and from several different sources. The more often they hear about you, the more likely they are to consider what you have to offer when they are ready to buy.
Give away free samples of your product and ask the recipients to tell their friends if they are pleased. Or, if you are a consultant, give away some free advice. This could be in the form of a newsletter with that contains news or tips and hints, or it could be a free consultation during which you provide just enough information to help the client scope out their project and know that you have the ability to handle it.
The best form of advertising is personal recommendations and people will respect the recommendations of their family members, friends, co workers and close associates than from an ad so you shouldn’t focus all your effort on advertisements but, rather, do your best to make sure people keep on recommending your service.
Once you’ve considered the above factors you will find it easier to get things done.
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